If you want to get a good insight into your web traffic, a website analytics tool such as Google Analytics can be your best bet. This free tool helps you see how much traffic each keyword from your SEO campaign brings to your website. You will get to see which pages are converting the most, which are not, and what kind of changes you must make in the web copy or the landing pages. In short, it is extremely useful for the success of your business. Creating specific segments for all purposes relevant to your business and specific goals that you have set for your traffic in terms of volume, click-through, demo or even sign ups. With functional, automatic reporting you can monitor your lead generation with perfect ease and practicality.

Wait, you don’t use Google Analytics? Then you got to have a look at its benefits for your website. Maybe they will change your mind.

  1. It Lets You Evaluate the Flow of the Traffic

By using this website analytics tool, you can improve your marketing strategy. It can provide you with a handful of useful information about the sources of your incoming web traffic.  It lets you see what your visitors click, what pages they visit, and how they make purchases. You can also use this tool to see the location, gender, and age of your incoming traffic. Once you have all the necessary information, you can cater to the needs of your visitors just according to their needs and preferences.

  1. It Lets You See How Visitors Search Your Website

Google Analytics lets you discover the kind of keywords visitors type into their search engine to discover your blog or website. You can then start using those keywords for better optimization.

You get to identify the most clicked links or pages

Wouldn’t it be great to find out which pages or links your visitors click the most on your website?  Google Analytics can do that for you. It will help you measure whether or not your campaign is guiding traffic to the right pages.

  1. It Lets You Track Your Campaigns

Let’s say you have set a campaign to achieve a few goals for your business. Google Analytics will help you track the campaign, measure the results and make changes if necessary to increase conversion.  You can also use it to track conversion on a particular offer.

Make sure you create unique URL’s for tracking. These can be built and identified in your dashboard through variants such as source, medium, campaign and even named for conversion discovery.  

  1. It Is Easy to Set Up

There is no excuse not to have Google Analytics implemented and running for your website. There is no other tool that’s easier and reliable as Google Analytics. You don’t need any special skills to use it. Since you are already running an online business and you probably know digital marketing, you will get a hang of it too. All you need is a Google account to set it up. Its interface is quite user-friendly. You simply have to login whenever you want to see the progress.  Another great thing about Google Analytics is that you don’t have to maintain it. Google takes care of this.

You cannot successfully run an online business if you don’t even keep track of the success of your website. The data and insight that this website analytics tool offers can improve your marketing strategy and bring you more conversion. Start using it on your website today. The best part is it’s free so there is no harm in trying.

By Genaro Martin

Linda Martin: Linda, a renowned management consultant, offers strategies for leadership, team building, and performance management in her blog.