If you run an online business, your landing page is arguably the most important part of your sales funnel because it functions as your point of sale location. Optimizing your landing page isn’t just important, but essential if you’re looking to make as much money as possible and grow your business. Let’s go over 5 ways you can improve your landing page and increase your conversions.

Writing a Headline That Captures Attention

Just as your landing page is the most important part of your sales funnel, your headline is the most important part of your landing page. The headline has to do two things and do them quickly: Tell your reader what you’re offering, and why they should care. If your headline can’t do this, then chances are most people won’t even bother reading the rest of your landing page. Your headline should make a big promise, and the rest of your landing page should deliver on that promise.

Don’t Sacrifice Good Writing for Keyword Stuffing

While keywords and SEO can be a big help when it comes to getting traffic to your landing page, you should never sacrifice the quality of the copywriting on the page for the sake of stuffing in more keywords. For example, you can probably find a way to incorporate a keyword with a location like “geo moment in Kettering OH” on your page, but if there isn’t any real way to fit it in the copy without it sounding awkward, just skip it and find another keyword to use. This strategy will help you make the most of your keyword research.

Use a Call To Action

This may sound like common sense, but many people overlook this. Your landing page should not only tell the reader what you’re offering them, it should also clearly tell them what they need to do in order to get it. Clicking a link, filling out a form, adding an item to their shopping cart, etc. Make sure you tell your reader what they need to do next once they’re ready to buy.

Every Image Must Earn Its Place

When it comes to images on a landing page, many people tend to overdo it, and throw images on there without any real reason to do so just to try and make the page look good. The truth of the matter is that unrelated images can derail the reader’s thought process and sabotage your attempt to draw them into the copy and make a sale. Every image you add to your landing page must have a specific purpose. If not, get rid of it.

Capture Their Email for Back-End Sales

Regardless of what kind of landing page you have, you want to try and incorporate a way to capture the emails of those who buy from you. The reason for this is that it is much easy to market and sell to people who have already purchased from you vs. people who have not. In fact, if you’re smart about this, you can get to the point where most of your revenue comes from back-end sales. This has the advantage of a much lower cost of acquisition, which in turn will drastically increase your profit margins.

By Genaro Martin

Linda Martin: Linda, a renowned management consultant, offers strategies for leadership, team building, and performance management in her blog.