A Blue Print of your Business plan will take you a long way. It’s a guiding path to run your Pearl Jewelry business. Marketing is a major chapter of any blueprint. Make it robust. Consider certain important points while you write a Marketing Plan for your jewelry business.

  1. Define a Marketing Goal

Setting a marketing goal is the first step to design your Marketing Plan. Extraordinary ambitious goal will lead you to frustration. So, keep your Goal ambitious but only to an extent which pushes you hard to run for it not to depress you. Reaching at 25% to a 30% sales growth in one year time; is achievable yet ambitious.

  1. Define a Target Market

Market is huge. You can succeed only when you decide what you want. Decide whom you want to target and remain focused. Your complete Marketing Plan should move around how to pull out numbers from your Target segment.

  1. Know your competitors

You can develop a Marketing strategy only when you are aware of the fact that what other pearl Jewelers or any other Jewelers are offering to their customers. How good or bad they are doing, what challenges your competitors are facing.

  1. Decide on selling methods

Whether your sales model will be only online or offline or both. Visit this website to know more about what suits your Pearl Business. Both ways have their pros and cons. Every Business is unique in its situation. So opt for one which you can carry for the long run within your budget.

  1. Decide on the Budget and Funding

Running a business needs a constant flow of money. Either you have your surplus money or you raise a fund, decide the amount and time interval when you infuse the capital.

  1. Regular Monitoring

Regular monitoring keeps you aware of the direction of Business growth. You change the plan of action if needed.


Marketing Plan ensures you to make an aware step ahead. A foolproof Plan has the potential to make your Pearl Business a success.

By Genaro Martin

Linda Martin: Linda, a renowned management consultant, offers strategies for leadership, team building, and performance management in her blog.