Regardless of what type of insurance you offer, the following marketing suggestions can help you reach new customers and bolster your business. Statistics about life insurance or sudden death are important. Advertising your lowest rates and offering special discounts exclusively to twitter followers are also important for reaching customers, and for establishing and maintaining credibility in your industry. Attaching links to informative articles from the popular website or even links to your own blog on your website are both great ideas, reinforcing the idea that you’re an expert in your field. The insurance industry which was slow to adopt the technology is looking to use it. The reason for it may be because of customers who are seeking higher quality service. Customers have a lot of alternatives these days thanks to digitization, and they expect the customer service, product, offers, etc. to be the best. They also want a quick resolution and transparent dealings like what they find in other industries.

Follow the right guidelines

If you are an insurance agent, you need to use these tips to improve your market share in your industry.

  • Have a website – This may seem silly, but a number of insurance agents don’t have a presence online. With the current digital landscape, more and more people are using the internet to shop around for everything from their choice of a doctor to making airline reservations for an upcoming vacation, to where they want to go for insurance. By providing a website that not online markets your business but also informs people about the types of services you offer and why they might need them, people will already have a foot in your door, whether they realize it or not.
  • Offer the most affordable rates – This seems silly to even mention, but you should constantly stay on top of the industry to ensure you are offering the most affordable rates you possibly can. Don’t be afraid to shop around and find out what your competitors are offering, or to see about getting better rates for your customers. People are living longer, which means life insurance rates are the lowest they’ve been in years.
  • Offer special deals for referrals – Loyalty is important. People are more inclined to do business with the people they know and trust. By giving your customers incentives such as discounts on rates or a gift certificate to a nice restaurant, they’ll be far more likely to refer their family and friends to you. Make sure to send a handwritten thank you note so express your sincere appreciation.

By Genaro Martin

Linda Martin: Linda, a renowned management consultant, offers strategies for leadership, team building, and performance management in her blog.