Running a business in this day and age can be difficult and time-consuming. Plus, there are dozens of companies very much like your own, so you need a niche that is going to make you stand out from the crowd. One way to develop a brand name for yourself while being able to reach clients is to make use of a trade show. Trade shows are often found at convention centers and hotels, so be sure to take a look to see which ones are readily available for vendors.

Why Go to Trade Shows?

Trade shows make it effortless for you to connect both with the client and other company owners. Most trade shows are specific to one type of business genre, such as tech fairs or home electronics conventions. Because of this, you’re able to bring your service or product to the trade show and show it off to the world. Thousands of people often flock to these events because many of them give away free items and have samples galore, so you could potentially reach thousands of clientele by having just one display at the event.

How to Set Up a Display

The best way for you to set up a display is to use Exponents custom trade show displays. These displays are custom designed to represent your name and logo and are guaranteed to stand out from the crowd. Because you’re going to have hundreds of other vendors at the event, you want something that is going to get you noticed and have people flock to you rather than the competition. While many custom design companies charge for this service, it’s well worth the price when you consider how durable the display is and the recognition that you get out of using it.

What to Do After the Event

Just because you go to a trade show does not mean that you’re set for life and will have a successful business. You still need to gain the trust of your clients and keep the lines of communication open to them. This might mean offering a discount on services or products during the trade show or handing out brochures and business cards. You might also exchange names with other businesses so that you both can send customers either way when they need a specific product or service.

Because so many companies fail within their first five years, it can be daunting when your company begins to struggle financially. If this has been a problem for you, it’s time to look into the power behind trade show events. These events get hundreds and even thousands of visitors statewide so that you can finally get the recognition that you require to stay afloat. If your display is unique enough at the event, you can expect many people to want to know what you’re all about and the specific market you’re selling to so that they can give it a try for themselves while they’re there.

By Genaro Martin

Linda Martin: Linda, a renowned management consultant, offers strategies for leadership, team building, and performance management in her blog.